Dils: A New Chapter in the Real Estate Sector
The real estate sector in Portugal has just gained new energy with the arrival of Dils, marking its entry into the national market with a bold and innovative launch campaign. Born from the integration of Redilco and Sigest in Italy, Dils is redefining the real estate concept by embracing a modern, engaging, and disruptive approach.

A New Identity, the Same Purpose
With over fifty years of experience, Dils goes beyond real estate transactions; it transforms spaces and creates possibilities. The rebranding process reflects the evolution of the brand and its ambition to rewrite the rules of the sector, with a distinctive communication style that stands out for its dynamism and creativity.

Disruptive and Impactful Communication
Dils’ first multi-platform campaign in Portugal reflects its new identity: innovative, bold and engaging. The communication strategy focuses on disruptive storytelling, playing with the name Dils and exploring its sound in both Portuguese and English. A fun and memorable approach, designed to challenge the traditional formality of the real estate world. “How do you say ‘bons negócios’ in English? Dils.” “We love closing deals. That’s why we opened Dils.” “Great deals are hard to find. Unless you find Dils.” These sentences reinforce the essence of the brand: a game-changer that transforms the market with confidence and creativity

Expansion and Consolidation in the Portuguese Market
Dils entered Portugal in June 2024 with the acquisition of Castelhana, a real estate consultancy with 25 years of experience, and by assembling a highly specialized team in the commercial real estate sector, laying the foundation for a strong and structured operation. Currently, Dils operates with a highly experienced team led by Pedro Lancastre (CEO), Patrícia Barão (Partner, Residential segment), and Fernando Ferreira (Partner, Commercial segment), with a clear objective: to expand the brand’s presence and drive transformation in both segments.

A Future Inspired by Innovation
Dils’ campaign is more than just an aesthetic shift. It’s a statement of purpose: to bring more innovation, creativity, and closeness to the real estate sector. The brand invites clients and partners to imagine their future spaces, fostering a more sustainable, inclusive, and people-centered market.
Through this transformation, Dils paves a new path in the real estate sector, reinforcing its commitment to creating unique experiences and genuine opportunities. The future of real estate has a new name - and that name is Dils.