Italy
Portugal
Today, GVA Redilco & Sigest, a leading Italian firm providing consultancy, brokerage and real estate services, launches the “It’s time to imagine your future space” communication campaign.
The purpose of the teaser campaign on air from December, 1st to December, 14th is to raise public awareness about the importance of imagining and reflecting on the idea of cities and spaces of the future, within the broader process of urban regeneration that must contribute to making cities more sustainable and inclusive.
The invitation to reflect and change is also highlighted by the payoff of the campaign “It’s time to imagine your future space” which is inspired by the ability to innovate in the real estate industry, one of the distinctive traits of GVA Redilco & Sigest.
The Group asked five well-known Italian artists to draw their vision of the spaces of the future. Starting from December 5th, each illustration will be exhibited with an iconic maxi-billboard on the facade of the building in Piazza Diaz 7 in Milan, where the company headquarters are located: Nico189 (5th-6th December) Ale Giorgini (7th-8th December), Antonio Sortino (9th-10th December), Carlo Stanga (11th-12th December) and Emiliano Ponzi (13th-14th December).
The artists illustrate their own model of “the city of tomorrow” each with a distinct style: at the center are the quality of life and the need to find a balance between personal and collective dimensions, combining environmental sustainability with technology and digitalization.
The name of the campaign is also the inspiration behind the name of the Christmas tree, “Imagine”, now located in Milan’s Piazza Duomo, which GVA Redilco & Sigest donates to the city with the message “It’s time to imagine your future Christmas”.
On December 15th, GVA Redilco & Sigest will reveal its new brand, a historic turning point for the Group to affirm its innovative and dynamic vision of the spaces of the future, in Italy and abroad.
Innovation and art will also characterize a series of exclusive events at the Museo del Novecento, in an itinerary between the Sala Fontana and the Galleria del Futurismo, which recently reopened.
